It is the pyramid of biomass.
1. In this pyramid 10% of the food will reach to the next trophical level and so on at each level.
2. It would take 1000 kg of phytoplankton to provide 100 kg of zooplankton and to form 1 kg of human tissue, 10 kg of frog is needed.
3. The fewer the steps in the food chain, the more energy will be for the species at the top.