If the lamp of 100W 230V be connected to the prescribed voltage of 230V then it consumes 100J electrical energy in 1 s.So in 1hr or 3600s it consumes 360000J.
1 unit or 1kWh energy means 1000×3600=3600000J of electrical energy.
Hence time required for consumption of 1 unit of electricity by the given bulb will be 10hrs