(i) Provides Information: It provides information to the customers such as:
(a) Name of Product.
(b) Name and Address of Manufacturer and Marketer.
(c) Date of Manufacturing.
(d) Batch of Manufacturing.
(e) Date of Expiry (Compulsory in case of processed foods, drugs).
(f) Contents and ingredients.
(g) Directions for use (Compulsory in case of drugs).
(h) Maximum Retail Price ( Mellether including or excluding Local Taxes).
(i) Statutory Warning (For example, in case of Cigarette and Pan Masala),
(j) Safety Warning in case of hazardous or poisonous products.
(ii) Helps in Identification:
(a) It identities the product or brand.
(b) For example, the name Lux imprinted on toilet soap helps the customer to know which soap out of several is Lux.
(iii) Helps in Grading:
(a) It enables the manufacturer to grade the products into different categories.
(b) For example, Hindustan Lever sells different types of tea under yellow, red and green label categories.
(iv) Helps in Promotion of Products:
(a) A carefully designed attractive label can attract attention, describe the product and give reason to purchase.
(b) For example, the label on the package of a Shaving Cream mentions, 40% Extra Free' or package of a toothpaste mentioning, 'Free Toothbrush Inside', or 'Save Rs.15.
