The 40th birthday of Mickey in 1968 was a happy day because on that day a quarter of a billion people saw a Disney movie, 100 million watched a Disney TV show, nearly a billion read a Disney book or magazine and almost a ten million visited Disneyland.
The production of Walt, i.e., Disney along with its Mouse, Mickey was enjoyed by people in many different ways. They saw the movie, watched the TV show, read the book or magazine and visited Disneyland.