Significance of Marketing Mix :
I. Marketing mix helps in pursuing consumeroriented marketing as it serves as a direct link between the organization and its customers thus focusing on the satisfaction of the customers. It helps in increasing the sales and earning higher profits.
II. Marketing mix gives consideration to the various elements of marketing system. For instance, the price of a product depends upon is features and branding, packaging etc. The different media required in promoting the product will depend upon the product and its features.
III. Marketing mix facilitates meeting the requirement of different types of customers. Product design, pricing, promotion and distribution will depend upon the needs and purchasing power of the customers.
IV. Marketing mix signifies that its four elements are closely inter -related. Decisions or changes in one element usually affect decisions or changes in the other.
