Characteristics of good prospects :
1. He should feel the need of that product. This can be pre -existing or can be created as well.
2. In some cases, the prospect needs a licence or legal capacity to buy the product, for example, a medical prescription is required to buy the medicine, licence to buy a gun, and only a major can buy alcohol.
3. He should also have the capability to pay for the product.
4. He should also have the ultimate decision-making power to buy the product.