Force acting on the +ve charge \(F_1=E_q\)
in the direction of field.
Force acting on the -ve charge \(F_2=E_q\)
in opposite to the direction of field.
\(|F_1|=|F_2|\)
These two equal and unlike parallel forces constitute a couple which tends to rotate the dipole in the direction of the field.
The moment of the couple or torque acting on the dipole is given by