Question

Navya went to a supermarket for grocery shopping. She bought one kg of bajra flour from the supermarket. On reaching home when she opened the packet she found worms inside it. She was disappointed and told her son about the same. Her son asked her to check the label. When she checked the label of the packet, she found that bajra flour was stale and beyond the expiry date. She approached the sales-person at the supermarket who replaced the bajra flour immediately. When she thanked the sales-person, she was told that it was the policy of the supermarket to satisfy the customers. He further told that satisfied customers not only lead to repeat sales but they also provide good feedback to prospective customers which helps in increasing the customer base of business. 

Identify the point of importance of consumer protection from the point of view of the supermarket which is helping them to increase the customer base:

(A) Long term interest of the business

(B) Moral justification

(C) Social responsibility

(D) Government intervention

Answer 1

(A) Long term interest of the business

By satisfying Navya's complaint and replacing the stale product immediately, the supermarket is demonstrating its commitment to customer satisfaction. This action not only ensures Navya's immediate satisfaction but also contributes to building long-term trust and loyalty among customers. Satisfied customers are more likely to return for future purchases and also spread positive feedback to prospective customers, thus helping to increase the customer base of the business in the long run. Therefore, the supermarket's policy of satisfying customers is aligned with the long-term interest of the business.