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Ananya has started his own consultancy firm under the name ‘Lucky’ after working for five years in a company as a wedding planner. Considering the fact that she is into a labour-intensive business and motivation is a complex process, Ananya wants to offer such rewards and benefits that will help to fulfil the various needs of the employees and will inspire them to give their best to the organisation.

In the context of the above case:

(a) Why is motivation considered to be a complex process?

(b) Name the various types of needs that exist in a hierarchy within every human being. Also suggest any two suitable incentives for each of these that Ananya may offer to his employees

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(a) Motivation is considered to be a complex process as the individual may differ in their expectations, Perceptions and reactions. Therefore, the same type of motivation may not have uniform effect on all the persons.

(b) The various types of needs that exist in a hierarchy within every human being are stated below:

(i) Basic Phycological Needs

(ii) Safety and security Needs

(iii) Affiliation/Belonging Needs

(iv) Esteem Needs

(v) Self Actualisation Needs Correct explanation of the above needs

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