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Rani went to a shopkeeper to buy a hair oil. The shopkeeper forces her to buy a particular brand of hair oil out of various available brands, irrespective of the willingness of Rani. Which right of Rani, as a consumer, has been violated? Name and explain the right.

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The Right to Choose has been violated in the given case as Rani was forced by the shopkeeper to buy a particular brand of hair oil. According to the right to choose, the consumer has a right to choose from a variety of products at competitive prices. Also, the marketers should offer a wide variety of products to buyers.

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