Contest is generally a competition among the customer to do better than others, usually, in which prizes are given. In consumer promotion technique, contest used to give rewards for analytical creative thinking about the product are in the form of slogan writing, etc.
Types of contests are as follows:
To complete the sentence like – I like this video game, because
By giving or showing picture of an object, asking its name.
- To write the slogan for the product given.
- Problem-solving quizzes for the consumer.
- To take feedback of the product through letter writing, SMS, etc.
