Advertisement is a non-personal presentation and promotion of ideas, goods or services of an identified sponsor.
According to American Marketing Association : “Advertising means any paid non-personal presentation and promotion of ideas, goods or services by an identified sponsor.”
According to R. V. Zacher :
“Advertising is a means of communicating information pentaining to products, services or ideas by other than direct personal contact and on an openly paid basis, with an intent to sell or otherwise obtain favourable consideration.
Features of Advertisement
1. It is a paid form of communication, as the advertisor has to pay for the space or time hired by him for advertising.
2. It is done by an identified sponsor.
3. It can be in oral, written or visual form. 4. It is different from publicity.
