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A rural area people took a number of years to accept the use of mobile phones. It is
1. Acculturation
2. Cultural lag
3. Cultural inertia
4. Cultural diffusion

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Correct Answer - Option 2 : Cultural lag

Cultural Lag:

  • The term was first coined in William F. Ogburn's 1922 work Social Change with Respect to Culture and Original Nature.
  • The difference between material culture and non-material culture is known as cultural lag. The term cultural lag refers to the notion that culture takes time to catch up with technological innovations, and the resulting social problems that are caused by this lag.
  • In other words, cultural lag occurs whenever there is an unequal rate of change between different parts of culture causing a gap between material and non-material culture. Subsequently, cultural lag does not only apply to this idea only, but also relates to theory and explanation. It helps by identifying and explaining social problems to predict future problems in society
  • Cultural lag creates problems for a society in a multitude of ways. The issue of cultural lag tends to permeate any discussion in which the implementation of some new technology is a topic.
  • For example, the introduction of mobile phones has been done years ago, but in the question given above it says that the population took a long time to accept the change. This is because of the difference in the material and Non-material culture.

Note:

Material culture is a term used by sociologists that refers to all physical objects that humans create that give meaning or define a culture. These are physical things that can be touched, feel, taste, or observe with a sense. Material culture changes rapidly and changes depending where in the world somebody is. The environment may present different challenges in different parts of the world that is why material culture is so different everywhere.

Non-material culture is a term used by sociologists that refers to non-physical things such as ideas, values, beliefs, and rules that shape a culture. Non-Material culture tends to lag behind material culture due to the fact that it is easier to create a physical object that people will use than it is to create a system of beliefs or ideals that people will use and follow. Non-material culture tends to be very different wherever in the world someone is. This is because people from different backgrounds and areas in the world were raised on different ideals and beliefs that help shape society and culture.

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