Question

Maharana' is a famous take-away food outlet in Meerut. It is quite popular among local people and travellers on the national highway. 

It offers a wide variety of 'paranthas' and 'sandwiches' packed in special containers which are designed and developed by them to keep the food hot and fresh. 

Considering the tough competition in the nearby area, the prices have been set reasonably low. The owner Nirmal Singh spends huge sums of money to put large hoardings and kiosks in the vicinity, to inform the people about the outlet's location and the special items on its menu. The firm is performing various marketing functions to achieve its marketing objectives. 

On the basis of the information given in the above case identify and explain any three marketing functions

Answer 1

The three marketing function as per the above extract are: 

(i) Packaging: It is the process of designing and producing appropriate packages for product. It protects the goods from spoilage, breakage, leakage, etc. In this case, Maharana packs the paratha and sandwiches in special containers designed to keep the food hot and fresh. 

(ii) Pricing: Pricing refers to the process of fixing the price in terms of money. It depends on many factors like degree of competition, market conditions, government regulations, etc. Success of business mainly depends on the sound pricing policy. In this case, due to competition the prices have been kept reasonably low. 

(iii) Pronation: Promotion refers to all such activities of the manufacturer like advertising, personal selling, sales promotion and publicity, where are intended to influence buyers behaviour. In the gernor case promotion is done the through advertisement via hoardings and kiosks.