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The Government of India in its budget for the financial year of 2021-22 reiterated its support for Electric Vehicle sector. The Government launched several schemes and incentives to boost their demand as well as to motivate manufacturers to invest in the same. Inspired by these incentives and concerned about the environmental impact of gas and diesel-powered engines, Nitin Kothari has set up an electric car manufacturing unit at Bhilwara. He set a target of earning Return On Investment of 10% in the first year itself and forecasted that the demand for electric cars will increase by 20 million in the next few years. 

The above case highlights the first two steps of the process of one of the important functions of management. 

(a) Identify the function of management discussed above. 

(b) State the remaining steps required to complete the above process.

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(a) The function of Management discussed here is Planning. 

(b) The remaining steps required to complete the above process are: 

(i) Identifying alternative courses of action: All the alternative courses of action should be identified. The course of action which may be taken could be either routine or innovative. An innovative course may be adopted by involving more people and sharing their ideas. If the project is important, then more alternatives should be generated and thoroughly discussed amongst the members of the organisation. 

(ii) Evaluating alternative courses: The positive and negative aspects of each proposal need to be evaluated in the light of the objective to be achieved. The riskier the investment, the higher the returns it is likely to give. To evaluate such proposals detailed calculations of earnings, earnings per share, interest, taxes, dividends are made and decisions taken. Alternatives are evaluated in the light of their feasibility and consequences. 

(iii) Selecting an alternative: The best plan has to be adopted and implemented. The ideal plan, of course, would be the most feasible, profitable and with least negative consequences. The manager will have to apply permutations and combinations and select the best possible course of action. 

(iv) Implement the plan: The step is concerned with putting the plan into action i.e., doing what is required. If there is a plan to increase production then more labour, more machinery will be required. This step would also involve organising for labour and purchase of machinery. 

(v) Follow-up action: To see whether plans are being implemented and activities are performed according to schedule is also part of the planning process. Monitoring the plans is equally important to ensure that objectives are achieved.

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